StickySignal Paws runs your practice's entire follow-up from a real iPhone at your front desk — vaccine reminders, post-op check-ins, refills caught before they lapse — in conversations so human, your clients ask for her by name. June is the name we gave ours — yours can text as a persona, a real team member, or simply as the practice.
Think of it as a practice-wide thread for patient care. Your front desk still runs the office — June just drafts like the best coordinator you've ever hired, and never forgets a single vaccine, post-op check-in, or refill.
We hand you a physical iPhone with your practice line on it. It sits at reception like any office phone. If a client calls the number, your staff picks up — the entire text history is right there on the screen. No robo-voice, no dead-end number, ever.
June is trained on your doctors, your schedule, your tone. She knows Kat's Thursday mornings, knows Dr. Row only operates on Tuesdays, and knows which pets are due for what. When a head-shake text comes in at 9 PM, it lands in tomorrow's exam column — not a voicemail queue.
Run it fully automated, or in review mode: every drafted message waits in your Paws Desk next to the patient's chart. Read it, tweak it, tap send. Your team stays the author — June just does the remembering.
We come in and automate the care work that wasn't getting done — the recalls, the alerts, the follow-ups your systems already know about. Your Care Concierge sends the first text. From there, the conversation belongs to everyone you choose. A human always finishes.
Think of it as a company-wide thread for patient care. Every conversation is live on every terminal and every phone — there's an app — with as many seats as you want. The front desk sees it, the techs see it, you see it from home.
As many people can be in the conversation — and reply — as you want. The Concierge does the initial outreach; the moment it gets real, whoever's closest picks it up and sounds like they've known the client for years, because the whole thread is right there.
A 9 PM reply can forward to the on-call phone, a team member's cell, or hold quietly until morning — routed however you want it handled. Nothing clinical is ever answered by AI, at any hour. The Concierge acknowledges, and your rules decide who it wakes.
Care first, calendar later. Two hours after a visit, the send-home text goes out — your protocol, your words — and every reply lands in the team thread for whoever's on.
Biscuit did great today 🐾 Quick favor — text me a photo of the injection site tomorrow so Dr. Beck can take a look. Small dogs can be a little reactive; if you see any swelling, the Benadryl dose on his discharge sheet is safe to give.Tomorrow's photo gets seen by a human. And a client who was texted first always texts back easier — that's the whole point.
Dr. Row operates on Tuesdays — and only Tuesdays. When she's in, her table is booked solid. June knows, so a Sunday-night dental question lands on Tuesday's schedule while other clinics are still checking voicemail.
It's 9:12 PM and Erin has a question about Luna's incision. She gets a warm text back from someone at her vet's office. Your team gets the chart, June's draft, and the last word. Same conversation, same second — watched from both ends of the line.
Meet Biscuit — seven years of Sam's golden retriever on one line. Zoom out and it's the story of a dog who kept showing up. Zoom in and the next visit is already on its clock — with the watch items, the due dates, and the "Sam asked about it once" that no busy front desk can hold in its head. June holds all of it.
A lapsed vaccine doesn't feel like lost revenue.Why the best practices are quietly automating recall
It feels like nothing happened.
That's exactly the problem.
Every pet runs on several clocks at once — annuals, monthly prevention, series, boosters — and every pet's timers are different. Postcards treat them all the same. June runs each one, personally.
The heartbeat of the practice. June runs every pet's annual on its own cadence, not a postcard batch: a warm text at month eleven, an offered time with the doctor they always see, and a booked visit before the due date ever passes.
The killer rhythm — because a missed refill isn't an inconvenience, it's a gap in protection. June counts the doses in the file and texts before the last one goes down. The refill arrives before the gap ever opens.
The multi-visit sequences postcards always fumble — three puppy visits, kitten series, boosters on their own odd clocks. June books the whole series as a set and confirms each visit the day before, so "2 of 3" never quietly becomes "1 of 3, forever."
Before Biscuit's home from his dental, the relationship starts. Your practice's own aftercare protocol, in plain language — the half of it every owner forgets by the time they reach the car.
Hi Sam, it's June — Biscuit did great today. A quiet evening and a small dinner are perfect, meds go with food, and the cone stays on even when he gives you the eyes. Text me here if anything feels off — this line is me, not a machine menu.Worry peaks on day two — and nobody from a normal clinic calls. June does. Anything that sounds like more than normal healing goes straight to your clinical team, instantly.
How's Luna feeling today?The two-week suture check is the loop everyone means to close and nobody calls about. June books it before they leave and confirms it the day before.
Quick one — Luna's suture check is Thursday 10:10 with Theo. Two minutes, no charge, and she doesn't even have to be brave.Not a postcard. Not a robocall at 2 PM. A text from a person Sam already knows, offering the doctor Biscuit always sees, at the time they always book.
It's almost Biscuit time — his annual is due next month. Dr. Beck has his usual Thursday 9:10. Want it?A pet who misses one annual is halfway to whichever clinic is closer to the new house. June notices the silence and reaches out like a person who actually missed him — because the practice did.
It's been over a year since Biscuit's last exam — and his heartworm protection ran out in March. Want me to find you a Thursday?The file doesn't live in a drawer — it speaks. Before the first patient is on the table and after the last one goes home, every screen in the clinic already knows what your best coordinator would have said out loud.
Lapsed annuals. Prevention gaps. Dentals that were recommended and never scheduled. You already earned these clients — June reads every file and goes and gets them back.
We ingest your history — visits, dates, spend, and every recommendation that never got scheduled. Then we surface everyone whose own clock says they should have been back by now — the lapsed annuals, the prevention gaps, the grade-2 dentals still waiting.
June reaches out with the specific reason that matters to that client — the dental they postponed, the protection gap that actually worries the doctor, the Saturday slot they always book — like someone who actually read the file. Because she did.
June does the outreach. The second someone answers, it is yours — with the whole history on one card, so whoever picks it up sounds like they've known her for years.
This is how a private client advisor works a book — one name, one message, one reason to come back. It runs against your entire patient base on day one, then quietly forever after.
Before veterinary medicine, we built this for licensed cannabis retail — an industry banned from Google ads, Meta ads, and mass email. Conversation was the only channel allowed, so we made it the only channel that mattered. One store, one campaign, thirty days:
Real numbers from our proof-of-concept deployment in a licensed dispensary with 118,000+ customer profiles. We publish the mechanism, not mystery math — ask us on a call and we'll walk you through exactly how attribution was measured.
Every clinic sends appointment reminders. Nobody replies to them. StickySignal Paws is engineered around one obsession: the conversation has to feel like a person from your practice — because functionally, it is one.
Native iMessage from a real device — typing indicators, read receipts, tapbacks. It reads like a text from a person because it arrives exactly like one.
June doesn't answer in 0.4 seconds at 3 AM. She types, pauses, responds at the rhythm of a busy front desk — the tempo your brain reads as "person."
She gives before she asks: post-op first, check-in second, booster third. By the time June offers a visit, the client owes her one — and knows it.
Every reply, every preference, and every photo of Cooper lands in the file — owners love sending them, and June loves them back. She never asks twice, never mixes pets up, and remembers Hal asked if the dental could wait — in March.
Vomiting, lethargy, a wound that looks wrong — anything that smells like more than routine is escalated to your team instantly, and anything that sounds like an emergency gets one answer: call us, or come in now. June comforts and hands off. She never plays doctor.
Clients can call the practice line and reach your actual front desk — the iPhone is sitting right there, conversation history on screen. Try that with a reminder platform's short code.
Most veterinary software vendors own the app and rent everything underneath it. We build on open source — Postgres at the core — so the thing your practice runs on is a database you own outright, not a seat you lease.
Your client and patient records sit in your own Postgres database — exportable anytime, never resold, never held hostage. Security is handled the boring, proper way: encryption at rest, row-level security enforced in the database, and a data-ownership clause in writing. If we ever part ways, you leave with everything.
The data platform underneath you is SOC 2 Type 2 audited annually against all five Trust Services Criteria — security, availability, processing integrity, confidentiality and privacy. That's the infrastructure your practice's data lives on, every day. Ask us for the report.
An unusual provider schedule? A recall protocol your last vendor called an edge case? Because every layer is ours, "we can't do that" isn't an answer we have to give. Custom builds to your practice are the normal engagement, not a professional-services upsell.
Straight answer on security: we are not selling you a certificate. We run on SOC 2 Type 2 infrastructure, encrypt everything at rest, and put a data-ownership clause in writing. Bring your questions to the call — we'll walk you through the full data flow before anything goes live.
No starter tier, no stripped-down version — the first thing a cheaper plan would cut is the iMessage line and the full data platform, and that's the whole point. Flat monthly, no per-message fees, no contracts that outlive your patience.
Everything on this page, run for you. Multi-location groups: the price is negotiable at scale — that conversation is the one we want to have.
Become a Founding PracticeA cheaper version would run blind: reminders on tokens, names and numbers hashed away from us, no real thread, no chart, no database. It would work — and the first things it cuts are the exact things you're buying. So we don't sell it.
June works from the actual chart and the actual file — every pet, every clock, every note. Your front desk reviews every draft in the Paws Desk, iMessage runs properly, and we build you a full database of your own — a real asset, queryable for anything else you want to ask about your practice.
That's what the $4,000 buys. Not more features — the whole machine, owned.
The Concierge is all four lines, run for you — for $4,000 flat.
The perfect fit is a practice or group with two to five locations — at seven or eight, the potential is massive and the pricing conversation gets very interesting. Founding practices get the build shaped around their book, and a proof of concept on their own client base before committing.
One line. One June. Every vaccine on its clock, every post-op checked on, every quiet client won back. We're accepting founding veterinary practices now.
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